
psy-lution
Psy-lution selling is a methodology pioneered by our founder mixing the 'psychology' of sales with the concept of presenting products and services as 'solutions'
About Us
how I found my true nature
My name is Murray Willson, founder of True Nature Sales. I found my true nature after working in commercial leadership roles for technology companies for 15+ years. I built and delivered go-to-market strategies for multiple technology companies across the UK and Australasia, building out what are now market leading businesses. Along the way I've helped some of the UK's largest financial institutions reach their revenue and efficiency goals. In short, I've been in, built, led, loved and hated various sales teams. But through it all the psychology of sales has remained my fascination.
All ambitious businesses want to grow, but often building a process for obtaining that growth is daunting. I want to use my experiences to help businesses become more sales enabled to increase their revenue.
about you
But it isn't about me. It's about you. And I believe that with some of my techniques your sales operations could increase their efficiency in a short period of time. Sometimes it can be as simple as making sure your team are asking the right questions and identifying the real problems that your customers are looking you to solve. In other cases you might want to build a full end to end sales process using best practice techniques. I can work as closely with you as you need to deliver your revenue goals.
Let me help you build a growth plan so you can look after the True Nature of your business.

Meet The Team
TOP TIP
Belief is everything - sales isn't about confidence or ability to present. Its about believing you have the solution to a problem


